Turn One-time Buyers Into Multis
Avoid a one-buy-and-out by investing in long-term customers
8. Try an e-mail strategy. Send an e-mail to your first-time buyers about a week after they’ve received their order. Make them a strong offer, e.g. free shipping, on their next order for a limited time only.
Stephen R. Lett is president of Lett Direct Inc., a catalog consulting firm specializing in circulation planning, forecasting and analysis. You can reach him at (302) 537-0375 or at www.lettdirect.com.
- Companies:
- Lett Direct Inc.
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