Turn One-time Buyers Into Multis
Avoid a one-buy-and-out by investing in long-term customers
7. Segment your one-time buyers from the rest of your RFM (recency/frequency/monetary). If your file size isn’t large enough to split out by dollar and frequency, segment the singles by date of last purchase, e.g., 0-6, 7-12, 13-18 and 19-24 — or 0-12 and 13-24. Track the performance of the one-time buyers and focus on this group.
- Companies:
- Lett Direct Inc.
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