Turn One-time Buyers Into Multis
Avoid a one-buy-and-out by investing in long-term customers
5. Long-term value prospect response model. Wiland Direct has a new lifetime value response model that focuses on converting one-time buyers to two-time-plus customers. This model is produced using a proprietary modeling method that studies repeat-purchase patterns.
It identifies prospects who have an above-average tendency to buy and then make numerous repeat purchases.
- Companies:
- Lett Direct Inc.
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