Are Your Sales Lagging Behind Plan?
Try this handy toolkit of 12 ideas.
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4. Maximize merchandising opportunities. Increase page count, and add more items. Often, a lag in sales isn’t the result of a problem with circulation, but some other factor, such as merchandise offerings. Check your catalog’s mix of price points and category breakdowns to be sure they’re consistent with what you’ve offered in the past. More merchandise (resulting in more pages) will increase response rates and sales.
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- Companies:
- Lett Direct Inc.
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