Are Your Sales Lagging Behind Plan?

3. Promote to prospects. Offer prospects a dollar amount off their first orders. It won’t create expectations that another offer is coming. Rather, it would be an offer that’s event-driven, which is the most effective type of promotional offer you can make. In this case, the event is the conversion of a prospect from an outside list to a new buyer (i.e., for new buyers only). There’s a clear purpose for making the offer, thus marking it as event-driven.