Are Your Sales Lagging Behind Plan?
Try this handy toolkit of 12 ideas.
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2. Promote to your catalog requesters. Make a strong offer to catalog requesters to increase their conversion rates. Test putting a label (which states the offer) on the covers of catalogs being used to fulfill catalog requests. You also can make an offer to the inquirers or requesters as part of your normal mailings; have your printer apply a dot-whack to the catalog’s front cover.
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- Companies:
- Lett Direct Inc.
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