Are Your Sales Lagging Behind Plan?

This month I’ll discuss generating additional demand revenue — not cutting expenses. It’s difficult to slash your way into profitability, and the long-term effect of that type of quick-fix can be devastating to business. Following are 12 ideas to take for a test drive:

1. Use a bounce-back offer, which you can do immediately with very little lead time required. Place a coupon for $5 or $10 off a next offer in all outgoing packages. Be sure the coupon is the first thing customers see when they open the carton. Hit them in the face with an offer!