Are Your Sales Lagging Behind Plan?

As you can see, there are tools of the trade you can use to generate additional demand revenue. Obviously, there’s a cost/benefit relationship to each one of these techniques.

Lagging sales most often aren’t the result of a circulation issue. But circulation programs can help generate more revenue. Don’t panic, and don’t react too quickly. Take a longer-term view, and be sure you aren’t throwing good money after bad. While it’s been said the three most important factors are sales, sales and more sales, be careful not to have a top-line mentality. In the end, it’s the bottom line that counts.