Are Your Sales Lagging Behind Plan?

12. E-mail best customers who’ve opted in to get e-correspondence. E-mail blasts can be done quickly and for very little cost. As with postcard mailings, e-mail campaign specials should have a quick expiration date to create a call to action.

What Not to Do

Be careful not to promote your way out of a sales slump, a tactic that can be dangerous. After a couple of strong offers in an attempt to fix your sales problem, customers will be conditioned to expect a strong offer the next time they order. To avoid this, make offers that are event-driven, as opposed to offers made across the board.