Trust, Satisfaction Up for Web Consumers

By Gabrielle Mosquera

It seems that at a time when U.S. consumers increasingly flock online, they're also happier when doing so.

The most recently released Consumer Internet Barometer from The Conference Board found that U.S. consumer satisfaction with Internet activities increased 41 percent in 2002 to 42 percent in 2003. Additionally, more than 27 percent of consumers trust the safety of their primary Internet activities, a 2-percent increase from 2002.