Trim Costs After the Postal Rate Increase

That said, PCOA can be more expensive than NCOALink. PCOA generally costs about 6 cents per identified hit, whereas NCOALink’s flat fee usually works out to 3 cents to 5 cents per hit.

Whether you have your service bureau run NCOALink, PCOA or both, Minnick suggests running both your housefile and rental lists against them. He notes that doing so significantly decreases your deduplication in the merge/purge.