Trim Costs After the Postal Rate Increase

Proprietary Change of Address: While NCOALink will cover most of your customers’ moves, it won’t catch all of them. Minnick speculates 20 percent to 30 percent of new movers don’t alert the USPS when they move. To catch these movers, use a proprietary change of address (PCOA) service.

Because PCOA is rooted in a financial relationship with the customer (e.g., a magazine subscription, utility bill), it’s likely the customer’s information will be correct, says Minnick.