Trim Costs After the Postal Rate Increase

“Additionally, NCOALink on a per-hit basis is inexpensive, and you get the windfall lift of that new-mover nature for several months. So there’s a longer-term [benefit] that comes into play,” says Minnick.

Available through data services providers, NCOALink also offers return codes for addresses that have changed, but for which new information isn’t available. “Using those return codes, you can identify another half a percent of your file that will not perform at the expected rate,” Minnick notes.