Trim Costs After the Postal Rate Increase

Each of these attributes provides the opportunity for a decision or a test, Minnick notes. For example, you may not want to mail to a vacant address or one that’s lived in seasonally. If you can’t correct a fractional address, it may be more economical to stop mailing it.

National Change of Address Link: While the USPS requires all First Class mailers to check their lists against the National Change of Address Link (NCOALink) file quarterly, that may not be enough.