Trim Costs After the Postal Rate Increase

The switch didn’t cover the rate increase completely, so we’re also trying to be careful about who we mail to. We’re not making any drastic changes to our circulation strategy; we’ve just tried to keep our lists a little cleaner. I’m also watching our marginal segments a little more closely.

For service providers offering access to DSF2 and NCOALink, visit www.usps.com/ncsc/ziplookup/vendorslicensees.htm.