Trim Costs After the Postal Rate Increase

On the Corvette side, we’ve just made sure we’ve kept that catalog efficient. We’ve been able to offer the same amount of products in about 40 fewer pages. We’ve become more efficient in how we get the products to market.

Michael Schuster, vice president of marketing, Nancy’s Notions, Beaver Dam, Wis.: We altered the paper weight strategy of our catalog to make it a little lighter, just a slight difference. We did it for two reasons. The postal increase was one, but the paper we switched to was one of the standard stocks used by our printer. It was just more available to us.