Trim Costs After the Postal Rate Increase

“Printers have found [co-mailing] a great way to save money, because the savings isn’t coming from them; it’s coming strictly out of postal costs,” says Downey.

Just One Question

Catalog Success: What cost-cutting tactics did you employ, if any, due to the postal rate increase last month?

Mike Yager, founder and president, Mid America Motorworks, Effingham, Ill.: While the rate case was being considered, we switched our Volkswagen catalog to rotogravure. That required a change in both the style of printing and the type of paper. That gave us a lighter catalog to mail, about 28 lb basis weight.