By
Matt Griffin
and Catalog Success
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Consider co-mailing. If your printer also prints for a noncompeting cataloger with your same trim size, ink jet area and in-home dates, co-mailing may be an option. Similar to selective binding, the printer combines multiple catalog titles into the same mailstream. More catalogs in the mailing then qualify for the carrier route rate, resulting in a lower overall postage cost.
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- Companies:
- Abacus

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