Trim Costs After the Postal Rate Increase

Reduce paper weight. As noted, if your catalog weighs 3.3 ounces or more, you’ll save money on postage by reducing paper weight. But there can be problems associated with that decision. Although you can look at two papers of a different basis weight and not see a difference yourself, your customers might. Some of Downey’s clients have seen response rates drop during tests of lighter paper. The problem is that response rates don’t go back up when the cataloger has switched back to heavier paper, she says.