By
Matt Griffin
and Catalog Success
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Cut your trim size. Trimming just one-eighth of an inch from your catalog can make a big difference in weight, notes Downey. Be wary, though. “I’ve seen this go kind of haywire, where every time there’s a rate increase [some catalogers] take another eighth off their books,” she says.
Abacus’ Minnick agrees that trimming can be a tough decision to make. If your catalog is 8.5 inches by 11 inches, a 5 percent cut means half an inch off its height, and your customers will notice that, says Minnick.
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