By
Matt Griffin
and Catalog Success
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Cut pages. Something to consider before dropping pages from your catalog, notes Downey, is that if your book weighs less than 3.3 ounces, fewer pages won’t change your postage costs; the USPS charges a flat rate depending on your circulation for pieces under that weight.
However, if your catalog weighs 3.3 ounces or more, you’ll pay extra for additional weight. Most importantly, consider the impact of a smaller book on your sales.
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