By
Matt Griffin
and Catalog Success
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Questions to answer include:
1. How long is the contract’s term? Downey recommends committing at least to a three-year contract when it’s time to renew. “They need to see that you’ll be around for a while,” she says.
2. When is your busy season? “Printers have a lot of Christmas/ holiday business, so if you have a heavy push during spring, when they’re lighter, that’s helpful to them,” says Downey.
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