Trim Costs After the Postal Rate Increase

He gives the following example: If you mail 500,000 catalogs, then suppressing 0.5 percent (not an unreasonable number) due to found dupes, missing apartment numbers, etc., would save nearly $1,000. If you mail 12 times per year, then that 0.5 percent represents savings of more than $10,000.

Address Element Correction and Address Element Correction II: When an address can’t be located, it can be run through the Address Element Correction (AEC) process. This computer process, available directly from the USPS, generally can repair at least 25 percent of those addresses, notes Minnick. The service costs $15/M addresses scanned.