On the Web: Rapid-Fire E-Marketing

What's amazing is how few sites take advantage of this opportunity to present their most recent buyers with the chance to purchase again. Maybe most sites already get so many orders they just don't have the time or energy to get a few more.

If you sell via several channels, supercharge your triggered email programs by sending your series to shoppers who behaved similarly in another channel. If you collect email addresses from in-store buyers, send them the same "buyer" series outlined previously.