On the Web: Rapid-Fire E-Marketing

You can create series for the other triggers mentioned as well. Ask shoppers who abandoned carts if they had some difficulty checking out, for example. Or remind them of the great items already in their carts — and just a few clicks away from being in their house! You can also warn that you're on the verge of clearing out these old carts, so shoppers should complete checkout in the next three days to get the items they've already selected.