On the Web: Rapid-Fire E-Marketing

4. Recommend to a friend: coupon for the shopper and a friend (21 days later).

5. Product rate and review (28 days later).

Continue to include several different links back to the site in each email in the series. Make these links sexy; don't just dump shoppers back on your homepage. Entice them with a list of customer favorites, clearance items, hot new products, etc.