On the Web: Rapid-Fire E-Marketing
Triggered emails can hit easy money
Serial Mailing
Once you've mastered the basics, create a series of emails for each trigger. Consider using this series for shoppers who just placed an order:
1. Thank-you with offer (one day to three days after order).
2. Survey: How was your experience? (seven days later).
3. Cross-sale email based on what the shopper purchased (14 days later).
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