On the Web: Rapid-Fire E-Marketing

Getting Started
Build triggered emails to deploy after a shopper has:

• made a purchase;
• signed up for your email program;
• requested a paper catalog (if you have one); and
• abandoned a shopping cart.

In the first three cases, thank the shopper. Then, in all cases, offer a small promotion — a discount or some other type of offer — with a very quick expiration, like three days. Include links to a selection of top performing categories on your site. Edmund Scientific does a great job with these emails.