On the Web: Rapid-Fire E-Marketing

Finally, it can be a lot of work to set up five or six different triggers each with several efforts in a series. But you don't have to do them all at once. Get the basics started, then add a trigger or an additional effort every couple of weeks.

Once your program's in place, optimize it by continually testing new creative and offers. Also, at least once per quarter, review all of your triggered emails. Fix broken links if need be, or slant content to take advantage of a new season (fall, summer, etc.). And as my last warning, start exercising regularly! You'll need your strength to carry all the extra money to the bank that your triggered email program generates!