Case Study: Trigger-Based Emails Help 
Onlineshoes.com Grow its Revenues

Onlineshoes.com plans to test variations of its abandonment program to optimize its potential. The current wait time of three days will be 
tested to see if that's the optimal time before an email is sent. Offers customized to recipients of triggered cart- and browse-abandonment emails — e.g., get 10 percent off X, which you left in your shopping cart — will also be tested for their effect on conversion rates.