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Joe Keenan
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Sent only to opted-in subscribers, the cart- and browse- abandonment emails are launched three days after the abandonment event with a headline that reads, "Forget Something?" An image of the highest priced abandoned product in the shopping cart or on a product page is featured with a link back to that product. To drum up cross-sells and upsells, the emails also contain dynamic product recommendations along the footer.
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- Companies:
- Responsys
- People:
- Emilee Brunton
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