Case Study: Trigger-Based Emails Help 
Onlineshoes.com Grow its Revenues

Sent only to opted-in subscribers, the cart- and browse- abandonment emails are launched three days after the abandonment event with a headline that reads, "Forget Something?" An image of the highest priced abandoned product in the shopping cart or on a product page is featured with a link back to that product. To drum up cross-sells and upsells, the emails also contain dynamic product recommendations along the footer.