Case Study: Trigger-Based Emails Help 
Onlineshoes.com Grow its Revenues

RESULTS: In the three-plus months since Onlineshoes.com launched trigger-based cart- and browse-abandonment emails, the abandoned cart emails have seen an open rate increase of 400 percent, a 1,000-plus percent increase in clickthroughs, a 1,200 percent increase in conversion, and revenue per email is up over 1,000 percent compared to the brand's average promotional emails. The browse campaign's open rates are up 280 percent, the clickthrough rate is up 660 percent, conversion is up 250 percent and revenue per email is up 11 percent vs. a standard email promotion from Onlineshoes.com.