Tricks of the E-mail Trade, Part 1; Webinar Speaker’s Tips & Guidelines

* Provide helpful tips and how-to articles;

* Make effective use of color, testing its placement vs. an e-mail without color;

* Use contests; and

* Segment female vs. male audiences.

Ayan also produced a list of guidelines he follows.

1. Clean up clutter, summarize your content;

2. Use headlines that grab;