Tricks of the E-mail Trade, Part 1; Webinar Speaker’s Tips & Guidelines

* Boost response with effective promotions, such as free shipping or other things of value, which increase relevancy for consumers;

* Incorporate within your design messages that prompt customers to add you to their address book;

* Include an invitation to upcoming special events;

* Send reminder e-mails, such as “Don’t forget,” time-sensitive sales and promotions;