By
Joe Keenan
, Senior
and Catalog Success
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1. Provide a clear indication why it should be opened and what to expect;
2. Make them content-focused vs. entity-focused;
3. Keep it simple; and
4. Ask a question of the recipient.
Relevancy to the consumer. Ayan rattled off six pointers to making e-mails relevant. He suggested they be
1. meaningful;
2. interesting;
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