Tricks of the E-mail Trade, Part 1; Webinar Speaker’s Tips & Guidelines

* Never use all caps;

* Use punctuation only when necessary;

* Avoid “cute” headlines, but be creative;

* Make it relevant to your recipient;

* Test it three times;

* Think like a filter;

* One subject line doesn’t fit all;

* Think relationship, not message; and

* Avoid spam words.

He also gave the audience four rules to live by with subject lines: