By
Joe Keenan
, Senior
and Catalog Success
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7. Use Flash files of no more than 100K;
8. Avoid white text on dark background;
9. Avoid JavaScript because it sets off security alarms and often is stripped as spam; and
10. Use static background.
Ayan also gave the audience additional ideas for engaging content. For example, a special message for inactives, “We’ve missed you,” and a message for new customers, “Welcome to our family,” would be relevant and appropriate.
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