Tricks of the E-mail Trade, Part 1; Webinar Speaker’s Tips & Guidelines

In a recent webinar presentation, “Top Ten Things You Need to Know About E-mail Creative,” Jordan Ayan, CEO of e-mail service provider SubscriberMail, offered an assortment of tips for creating e-mail marketing campaigns. This week, we bring you part one of his presentation, which focused on subject lines, speaking to the customer and copywriting. Next week, we’ll bring you the second part in which Ayan addresses links and calls to action; type, images and rich media; and viral opportunities.