Translate Your Brand With Caution

* The American Dairy Association’s (ADA) huge success with its campaign, “Got Milk?” prompted it to expand advertising into Mexico. It was soon brought to the ADA’s attention that the Spanish translation read: “Are you lactating?”

* When American Airlines wanted to advertise its new leather, first-class seats in Mexico, the slogan “Fly in Leather” was translated as “Fly Naked” in Spanish, a very literal translation.