Transactional Marketing is the Future of Advertising
With a strong focus on converting mobile users into physical customers, transactional marketing creates an ideal situation for brands and consumers alike: a seamless shopping experience that guides a customer to her unique point of purchase every step of the way.
Anthony Nicalo is the CEO of Dónde, a tool for marketers that drives retail sales by connecting mobile users looking to buy with retail locations through contextual ads, coupons and other offers. Anthony can be reached on LinkedIn.
- Companies:
- Target
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
