Transactional Marketing is the Future of Advertising
Living in a Mobile World
The rise of mobile is fundamentally transforming the internet. By 2016, Deloitte estimates that $689 billion in sales will be influenced by mobile — more than double the desktop e-commerce equivalent. With this type of opportunity, brands need to focus on creating content that interests mobile users who have little time — or patience — for irrelevant ads.
- Companies:
- Target
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
