Transactional Marketing is the Future of Advertising
1. Implement credit card-linked offers. Using services like CardSpring, retailers can engage consumers on social media with deals and offers they can take advantage of right then and there.
2. Target consumers further down the purchase funnel. Mobile is a great tool for lead generation, but too many ads don't convert because marketers don't understand the mobile "moment of truth." This is a short window of opportunity in the purchase funnel where a successful conversion often depends on whether a consumer can easily find the nearest store location or the right phone number to call.
- Companies:
- Target
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
