Transactional Marketing is the Future of Advertising
Transactional marketing has the ability to combine these two trends to induce consumer action, allowing retailers to use the context of native advertising to deliver content that makes sense on a mobile device.
Tactics That Drive Transactions
You might already understand mobile, but transactional marketing is a whole other ball game that requires marketers to implement different (and sometimes unconventional) tactics to truly capitalize on the transaction-linked advertising boom. Below are four tactics retailers should explore:
- Companies:
- Target
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
