Transactional Marketing is the Future of Advertising
The Future of Transactional Marketing
Transactional marketing is the natural result of increased mobile use and native advertising, and is meant to convert mobile shoppers at the right place and the right time through engaging, helpful content.
There's already a mound of evidence proving mobile's ability to convert and native advertising's ability to drive digital media. Right now, four out of five consumers use smartphones to shop, while native social advertising is expected to grow from a $1.6 billion industry in 2012 to a $4.6 billion industry by 2017.
- Companies:
- Target
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
