Transactional Marketing is the Future of Advertising
Taking an Action-Driven Approach
Transactional marketing focuses on digital-to-in-person conversions through the use of call-to-action methods such as coupons, referral programs, offers and mobile lead generation.
Action is key here, whether the desired action is referring a friend to something you think she might like or remembering an event that's taking place at Sephora. Transactional advertisements should provide helpful suggestions on finding the best deal or aid a consumer in finding the nearest location that carries a particular product or service.
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Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
