Transactional Marketing is the Future of Advertising
Gone are the days of cheesy banner ads and flashy display ads, where clicks only happened by pure accident. Consumers have become immune to these digital billboards, and advertisers are scrambling to find new ways to get their attention.
These days, if you want consumers to even notice your ad, you need to deliver something of value — content that provides utility, not interruption. This is where transactional marketing comes into play.
- Companies:
- Target
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.
