Traditional or Co-op, Tips To Get The Best Performance From Your List
By
Joe Keenan
, Senior
and Catalog Success
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* Optimization within your list. Speaking again on Delia*s situation, Lebo cites the opportunity for clothing size data in co-op lists for apparel companies. As an example, she mentioned smaller-size adult women who can wear Delia*s apparel. This type of data can be used to target a narrow market for optimal performance, one that previously had gone untapped.
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- Companies:
- Delia's
- Prefer Network LLC
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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