Traditional or Co-op, Tips To Get The Best Performance From Your List
By
Joe Keenan
, Senior
and Catalog Success
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At last week’s List Day in New York City, sponsored by The Direct Marketing Association, a panel — comprising Robin Lebo, senior account manager of Prefer Network; Mitch Schultz, director of marketing at Delia*s; and Phil Wiland, chairman of Wiland Direct — discussed tips for profiting the most from your list. Below are some of their thoughts.
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- Companies:
- Delia's
- Prefer Network LLC
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