Pop-Up Stores: Don't Burst Your Pop-Up's Bubble Before it Grows
Traditional Âbusiness practices still work in newer formats
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Do your homework. Have everything in place before the doors even open. Be fully stocked and take the time to train your staff. Get them excited and knowledgeable about the concept so they can pass that energy and information along to your customers. First impressions go a long way. A pop-up store is an excellent way to educate your customers about the benefits of your products. If you give customers a great experience, they'll come back and tell others.
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Christina Norsig
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