Pop-Up Stores: Don't Burst Your Pop-Up's Bubble Before it Grows

Brand yourself. Think about what attracts you to certain stores and what keeps you coming back. Have a vision of the image you want to project, then market that to your target audience. Consider all the factors that go into setting up your store, from what products and how much of them you'll be displaying to lighting, décor and, possibly, theme. Make it your own. It's crucial to create an inviting atmosphere that will make your brand sparkle as well as leave a lasting impression on consumers after the store is closed.